About

MISSION

VISION

VALUE

Unwind

Unwind

Let your shoulders relax and take a deep breath. Here, you can gently set aside the armor you carry and speak in your own authentic voice. It's a comfortable space where everyone can simply be themselves.

Connect

Connect

People connect with people, and people connect with the town, gently overlapping until, in an unexpected moment, new inspiration and ideas begin to bubble up. Before you know it, hearts connect and new stories begin. We aim to create a place where these natural connections take root.

Share

Share

Through our own media outlet "Kusatsubito" and more, we share what's happening in Kusatsu right now. By conveying the honest, everyday stories of the people who support this town, we create new connections between Kusatsu and the people and ideas shaping its future.

About Kusatsu

草津温泉

Elevate Your Creativity at the World's Premier Hot Spring

Nestled at the eastern foothills of Gunma's majestic Mount Shirane lies the renowned Kusatsu Onsen. Dating back to the ancient Kofun period, this legendary hot spring has been cherished by famous warlords of the Sengoku era.
Known for its strong acidic properties and potent antibacterial effects, Kusatsu Onsen is celebrated for its relief from neuralgia, cuts, fatigue, and its skin-enhancing benefits. It even captivated Dr. Bertz, the father of modern hot spring medicine, from Germany.

The iconic 'Yubatake' (hot water field) of Kusatsu, encircled by a gourd-shaped promenade, was designed by the renowned artist Taro Okamoto.
From the town center, 4,000 liters of hot spring water gush forth every minute, creating an overwhelming presence and distinctive aroma.
At night, the mist and lighting transform it into a magical sight.
As you explore the hot spring town, you'll find not only distinguished inns and public baths but also hand and foot baths scattered throughout.
With its rich history and culture, Kusatsu Onsen is a true inspiration for creativity—a world-class hot spring experience.